Creating User Engagements through activities and community

CLIENT

World Aquatics Championship – Singapore 2025

In Singapore, space is precious and running a sports facility comes with unique challenges. Many venues struggle with limited staff, unpredictable demand, and the need to operate around the clock. Here’s how AI-powered venue automation is changing the game for sports booking and facility management.

THE CHALLENGE

Singapore was chosen to host the 2025 World Aquatics Championships, together celebrating the nation’s 60th birthday while fostering a sense of community spirit.

The main challenge for this event is to effectively promote national pride while engaging the community in a meaningful way, celebrating Singapore’s achievements over the past 60 years. This involves not only driving participation in the aquatics championships but also ensuring the event fosters a lasting sense of community and active living among residents.

THE SOLUTION

This community engagement project features a mobile-first web app that offers a visually immersive, gamified experience with vibrant illustrations. The design, featuring vibrant flat illustrations reminiscent of a theme park, not only sets us apart but also sparks user interest and encourages participation, making the experience more exciting and engaging.

• Key Highlights:
• – User Engagement: Daily logins, leaderboards, badges, and contests encourage participation.
• – Active Lifestyle Promotion: Challenges, quizzes, and rewards integrate geolocation and QR code systems.
• – Data-Driven Improvement: User engagement tracking informs app enhancements.
• – Seamless Experience: Integration with ticketing, GovTech Rewards, and digital wallets simplifies usage.
• – Point System: Users earn points for engagement and can win badges and prizes, including lucky draws.
• – Community Spirit: Captures collective milestones through user-submitted photos.
• – Enhanced Gamification: Secure and efficient point transfers with a paynow-like feature.
• – Merchant Integration: Merchants can create accounts and use unique QR codes for transactions while facilitating point credits.

This app blends fun, interaction, and technology to enrich the local community.

THE IMPACT

The app’s features significantly enhance participation and community engagement around the World Aquatics Championships, especially as Singapore celebrates its 60th birthday. Elements like daily logins, leaderboards, and contests create excitement, while opportunities for users to submit photos and share milestones foster a sense of belonging. Additionally, integrated challenges and quizzes promote healthier lifestyles, encouraging residents to engage in physical activities.

The app also provides data-driven insights to improve user experience and ensures convenience through seamless ticketing and digital wallet integration. With a point system that rewards participation and promotes local businesses, the platform not only recognizes individual contributions but also encourages economic involvement. Together, these features create an interactive space that celebrates national pride and strengthens community ties.